Guerrilla Marketing for Dummies by Jonathan Margolis, Patrick Garrigan

Guerrilla Marketing for Dummies


Guerrilla.Marketing.for.Dummies.pdf
ISBN: 9780470289679 | 384 pages | 20 Mb

Download Guerrilla Marketing for Dummies



Guerrilla Marketing for Dummies Jonathan Margolis, Patrick Garrigan
Publisher: Wiley, John & Sons, Incorporated


Timely advice on using hip, irreverent methods to connect with consumers Guerrilla Marketing For Dummies provides entrepreneurs and small to mid-size businesses with cutting-edge, unconventional marketing solutions that achieve maximum results from minimal resources. Using a hands-on approach, this savvy guide covers such hot trends as buzz marketing, product placement, viral marketing, grassroots marketing, and experiential marketing. It shows readers how, using equal parts hard work and imagination, they can cut through the constant marketing clamor to get the consumer's attention where he or she lives, works, and plays. Also addressed are new online media options and blogs as avenues for reaching the target market and differentiating products and brands from the competition.

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